With trade shows off to a slow start in 2021, many conferences still virtual, and business travel cut back, there is enormous opportunity for businesses to host their own conferences and to participate in communal trade shows through virtual thought-leadership keynote presentations, interviews, and panels.īusinesses looking to grow and maintain clients can offer onboarding webinars that educate on products and services in an effort to build trust and customer satisfaction, product demos and continuing education webinars that educate on new features and provide tips relevant to the industry you serve, as well as video membership content that offers exclusive bonus material that rewards your most loyal customers.Īs any savvy salesperson knows, video calls are the new handshake.
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