It looks like we may no longer have to give a third party permission to make changes to our account in order to pre-save a release. There are three reasons that this is significant and deserves the music industry’s attention. In the Spotify mobile app, the album could be seen under a new section called "Upcoming releases." Clicking on the album led to a page that featured a pre-save button, a live countdown timer for the release and a Tracklist Preview (Mike Warner caught this new page in a screen recording uploaded to Youtube Shorts here).
A still-active link asking for your phone number in order to download the Spotify app and pre-save the album here.Ī Spotify spokesperson confirmed that the platform was testing a new native pre-save feature and would continue to work on it with new test in the near future. Luckily for us, Spotify has just started testing its own in-app pre-saves.Īround May 4, it was discovered that Florence + The Machine’s new album ‘Dance Fever’ was available for pre-save directly on the Spotify iOS mobile app. These problems are unfortunate because pre-saves are an otherwise lucrative opportunity to capture more listeners and streams on release day and send favorable engagement data about you and your release to Spotify. This is less than ideal because each additional step in the process makes users less likely to convert. While marketers would likely not abuse their permissions too greatly, the capabilities here can easily dissuade cautious fans from pre-saving.Īdditionally, the pre-save requires multiple steps on the user’s behalf from start to finish. An example of a third-party pre-save asking for permissions. First, you have to grant these third party organizations permission to make changes to your Spotify account that can include favoriting tracks and following playlists on your behalf. This has been problematic for a few reasons. For this reason, labels, distributors and marketing companies have stepped in to offer pre-saves in exchange for connection to your Spotify account. On Spotify, however, there is no in-app feature for pre-saving releases. Over the past few years, marketers have found innovative ways to utilize pre-save campaigns to maximize reach and engagement for new releases. Pre-saves are one of the most common tools for music marketing in the DSP age.
0 kommentar(er)
